Yeah, they had a post form that had a field for username that was available only to the founders. So they could post content and then invent a username to make

Yeah, they had a post form that had a field for username that was available only to the founders. So they could post content and then invent a username to make it appear that there were lots of unique users. They discuss it in this podcast. http://one.npr.org/?sharedMediaId=545635014:547386946 http://one.npr.org/?sharedMediaId=545635014:547386946