I don't know if 'Contrarian' is exactly the word - but yes - the company name 'Dopamine' is definitely a smarty-pants branding strategy to get hype. Startups a

I don't know if 'Contrarian' is exactly the word - but yes - the company name 'Dopamine' is definitely a smarty-pants branding strategy to get hype. Startups are dead -> they're all rock bands now. VC's are record labels.