If you would actually rent them the service provider would be incentivized to keep the service running, but the actual payment model is worse than that: fixed u

If you would actually rent them the service provider would be incentivized to keep the service running, but the actual payment model is worse than that: fixed up-front payment for at-will termination. It would be plain obvious to everybody that this can't possibly work out, had we not all been brainwashed by two decades of gratis service on the ad-financed web.