Friends don't let friends work in job shops. The fundamental problems aren't about code, they're in project management. Job shops occasionally strike a good

Friends don't let friends work in job shops. The fundamental problems aren't about code, they're in project management. Job shops occasionally strike a good balance, but inevitably bad clients drive out the good clients. From time to time I think about a business model that works a lot like a job shop but tries to build equity in a software product line, learning from experience, continuous improvement, all that... But then I look at my 'sunk costs' and how I can get them back quickly to pay for my vision and I see the need for a 'moon shot' that maximizes the revenue I can get in the medium term... That's life, I guess.