> takeaway pizza I searched for "takeaway pizza" but didn't get a local match for pizza delivery, so I changed my search query by adding more keyword qualifier

> takeaway pizza I searched for "takeaway pizza" but didn't get a local match for pizza delivery, so I changed my search query by adding more keyword qualifiers > takeaway pizza in san jose Works! > cricket I actually _wanted_ to search for the sport so I added additional keyword qualifiers to bypass all the Cricket brand results > cricket sport Works! It's like how I know I must use "Golang" or even "Golang Stackoverflow" to find relevant results to my query -- I didn't need all the "personalization help" that Google likes to offer -- I'm actually capable of crafting decent search terms.