It's worse than you think as well - I've heard publishers refer to the "lottery" for repackaging things like John Oliver's "Last Week Tonight" or Seth Meyers pi

It's worse than you think as well - I've heard publishers refer to the "lottery" for repackaging things like John Oliver's "Last Week Tonight" or Seth Meyers pieces, etc. Every major publication tries to get some rank for their 50 word post about how "Jimmy killed it last night" and then puts the YouTube embed on their page. If they do it right, it's a couple million additional visitors that day/week to their site.