Tim Cook doesn't always act at the whim of his shareholders, though: http://articles.latimes.com/2014/mar/01/business/la-fi-tn-apple-tim-cook-shareholders-meeti

Tim Cook doesn't always act at the whim of his shareholders, though: http://articles.latimes.com/2014/mar/01/business/la-fi-tn-apple-tim-cook-shareholders-meeting-20140301 http://articles.latimes.com/2014/mar/01/business/la-fi-tn-ap... > Danhof had spoken earlier in the meeting, criticizing Apple's connection to trade industry groups that believe people are causing global warming. Later, Danhof asked Cook if he would promise to commit to projects that help the environment or fulfill other social justice aims only if they also help Apple's bottom line. > Cook seemed to be trying not to jump out of his seat. > "When we work on making our devices accessible by the blind, I don't consider the bloody ROI" (return on investment), Cook said. > "When I think about doing the right thing," he said, "I don't think about an ROI." > "If that's a hard line for you," Cook continued, "then you should get out of the stock."