I bet bandwidth is a large cost, but I bet compute is a big component too. Snapchat uses Google App Engine, an awesome platform but expensive (comparable to Her

I bet bandwidth is a large cost, but I bet compute is a big component too. Snapchat uses Google App Engine, an awesome platform but expensive (comparable to Heroku). Regardless, my understanding is that Snap now gets some sort of flat rate deal from Google, so not sure how important the individual components are.