Everyone is over hyping this. It's a silly company that drives engagement by inserting short gifs after user actions. It has an edgy sounding name and just eno

Everyone is over hyping this. It's a silly company that drives engagement by inserting short gifs after user actions. It has an edgy sounding name and just enough marketing buzz to scare you. This company is not around in 5 years. Good UX > whatever they are selling.