I wonder if they examined analytics before jumping into Specs or whether they just ran with the idea because they thought it was cool? The vast majority of snap

I wonder if they examined analytics before jumping into Specs or whether they just ran with the idea because they thought it was cool? The vast majority of snapchat users I know of use it for selfies, not front facing images so it would seem like they ignored their own analytics and went for it because they thought it was really cool.