Is this an accurate framing of your statement then? If we can think of the addictive nature of apps as "brain hacking", you aim to be white hats? Using the same

Is this an accurate framing of your statement then? If we can think of the addictive nature of apps as "brain hacking", you aim to be white hats? Using the same techniques to protect through understanding, instead of attack for personal gain? You say you only work with certain clients based on their ethics. Can you name some examples of an application for this that has the potential to be profitable? I, and it seems many others here, have a hard time understanding how this science can be used both ethically and profitably.