> Maybe they don't care about color and horsepower but they might care about other features It's instructive to look at the current offering of ride sharing /

> Maybe they don't care about color and horsepower but they might care about other features It's instructive to look at the current offering of ride sharing / taxi / hire-for-a-few-days car companies. Uber offers a choice between a standard car, a luxury car and SUV/minivan. Within each category the market doesn't support much differentiation: if I order a luxury car I expect leather seats but don't really care whether I get a BMW, Lexus or Audi. > I'm still unsure whether net cars will go up or go down, theirs arguments on both sides. It's possible that the number of car miles travelled will double, the number of vehicles produced will be flat, and the total profit of car manufacturers will halve.