You're trying to limit this to a discussion of whether the coverage is good or bad for the company in question, but in Disney's case, there was also the public

You're trying to limit this to a discussion of whether the coverage is good or bad for the company in question, but in Disney's case, there was also the public interest angle of the capture of Anaheim city council. I don't give a shit if I don't have a review of the iPhone X on the release date, but if Apple had corrupted my city council, I'd be very interested.