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And then Facebook tried again last year and succeeded with Instagram Stories, passing SnapChat in users as of August: https://techcrunch.com/2017/08/02/instagra

• abalos 9y ago
  As much as it pains me to say it, I stopped using Snapchat because my experience with Instagram Stories + Messaging in Instagram is simply better. Especially on Android. The Snapchat Android app is completely garbage. :|