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What I'm dying to see with the OEMs is how it will impact their advertising and design. They used to design for individuals and advertise for brand affinity. Wi
by shostack 9y ago
What I'm dying to see with the OEMs is how it will impact their advertising and design. They used to design for individuals and advertise for brand affinity. Will they still make that distinction with self-driving cars? Will they have a luxury line, a mid-end line and an economy line?