Straight up, Shopify made my favourite promo video: http://www.youtube.com/watch?v=MVVui4oXL4Q&hd=1 http://www.youtube.com/watch?v=MVVui4oXL4Q&hd=1 Aside from

Straight up, Shopify made my favourite promo video: http://www.youtube.com/watch?v=MVVui4oXL4Q&hd=1 http://www.youtube.com/watch?v=MVVui4oXL4Q&hd=1 Aside from high production values, the reason this is a great clip is that they start with "Why?". If you're not familiar with Simon Sinek's awesome TED talk, I highly recommend it: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html http://www.ted.com/talks/simon_sinek_how_great_leaders_inspi...