thanks for digging into the details and analyzing results in a balanced way! if DAUs increased, perhaps the average user also used snapchat more often, which w

thanks for digging into the details and analyzing results in a balanced way! if DAUs increased, perhaps the average user also used snapchat more often, which would increase costs. this is pure speculation, of course, so please share if you discover the cause. either way, hosting costs per DAU is an incomplete metric -- something like cost per minute (i.e., minutes in app or otherwise interacting with snap) would be a helpful supplement.