It makes it more interesting to have a team versus being a casual observer. Traditionally you end up being a fan of your local team because that's what your fam

It makes it more interesting to have a team versus being a casual observer. Traditionally you end up being a fan of your local team because that's what your family grew up on and those are the games you had access to each week. Some people tend to like specific players which shuffles their teams around, sometimes from year to year. I think this has been a change over the years - each league wants more viewership on all their games, not just the bigger markets. So you can drive that by 1) running and promoting fantasy games and 2) promoting individual players. If you play fantasy football you end up shouting at the TV for games you normally wouldn't care about. But then you end up liking some of these players so you kind of root for their team too. Put some money on a game or try fantasy sports if you like sports but don't have any horses. It can be addicting but it's fun, especially in an office pool. I would have never watched Houston Texan games but I had Hopkins & Fuller and it was cool watching DeShaun Watson emerge from the backup role (really unfortunate he got knocked out of the season recently though) and they had some unbelievable games.