3 ms·
This was advertising spend to blanket the state, across different broadcast mediums (radio, tv, etc.) It wasn't "highly targeted" to just a small demographic.
by bduerst 9y ago
This was advertising spend to blanket the state, across different broadcast mediums (radio, tv, etc.) It wasn't "highly targeted" to just a small demographic.
- jacquesm 9y agoIt was highly targeted to a small group of people: swing voters. I didn't use the word demographic. That those swing voters themselves are a mixed bunch is not relevant, all that expense went to influence just a very small fraction of the state population.