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It worked for Scott Walker in the Wisconsin recall. He outspent his opponent 10:1 to win only by a couple points.
by bduerst 9y ago
It worked for Scott Walker in the Wisconsin recall. He outspent his opponent 10:1 to win only by a couple points.
- jacquesm 9y agoThat's because a very large fraction of the voters there has their mind made up long before the elections and only a small fraction will end up deciding the vote. So all that money goes towards targeting a very small number of people and whichever way the vote goes in Wisconsin it will only be won by a few percentage points. To go beyond that you'd have to go back to Johnson vs Goldwater, which was before I was even born.
- bduerst 9y agoThis was advertising spend to blanket the state, across different broadcast mediums (radio, tv, etc.) It wasn't "highly targeted" to just a small demographic.
- jacquesm 9y agoIt was highly targeted to a small group of people: swing voters. I didn't use the word demographic. That those swing voters themselves are a mixed bunch is not relevant, all that expense went to influence just a very small fraction of the state population.
- webXL 9y agoAre you sure about that? Seems more like 2-to-1 according to this: http://www.wisdc.org/pr072512.php http://www.wisdc.org/pr072512.php