"for whatever reason Threadless never connected with the next generation" This is super insightful, and shouldn't be missed here. For them to stay successful f

"for whatever reason Threadless never connected with the next generation" This is super insightful, and shouldn't be missed here. For them to stay successful for 17 years amongst a 5-10 year age group, they would need to completely refresh their customer base 2-3 times. That type of cultural relevancy is extremely hard, as anyone watching FB/Instagram vs Twitter vs Snap can attest.