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Have they fallen in popularity or have you aged out of the target market? Same "single data point" disclaimer, but most of my peers lost interest in them mid-c
by scrooched_moose 9y ago
Have they fallen in popularity or have you aged out of the target market?
Same "single data point" disclaimer, but most of my peers lost interest in them mid-college when they began dressing more mature. The high schoolers I know still wear graphic tees but for whatever reason Threadless never connected with the next generation.
- jamestimmins 9y ago"for whatever reason Threadless never connected with the next generation" This is super insightful, and shouldn't be missed here. For them to stay successful for 17 years amongst a 5-10 year age group, they would need to completely refresh their customer base 2-3 times. That type of cultural relevancy is extremely hard, as anyone watching FB/Instagram vs Twitter vs Snap can attest.
- joshmanders 9y agoThis. I can attest that graphic tees are not "out of style".