To me, the thing that gives the game away is that every time a company talks about "AI" both current and near future in general terms it's blue-sky, the-future-

To me, the thing that gives the game away is that every time a company talks about "AI" both current and near future in general terms it's blue-sky, the-future-is-robots glorious (not really) automated future. Then when they talk specifics it's "language translation" which is still pretty awful and "image processing" which has been the purview of AI for many many years with no indication it'll be breaking out of that box anytime soon. Yes I know there's massive advancements in using ML to make things seem more advanced than they are. But at the end of the day consumer AI today is: Language recognition and translation and photo recognition and manipulation. Everything else is snake oil. So pardon me if I don't start portending Apple's doom because they may have to spend a little more of their untold billions to buy an AI startup to make photo enhancements slightly more cool for the next version of IOS. I don't think there's a game-changing AI breakthrough waiting to happen that the big companies are all going to have to fight for market space with because I can't find any evidence of it anywhere.