It takes a long time, so might as well be profitable along the way. Think of how many businesses enter a "it takes a long time" industry and run out of runway b

It takes a long time, so might as well be profitable along the way. Think of how many businesses enter a "it takes a long time" industry and run out of runway before they can turn a profit. Good for Threadless for being able to generate profits for the better part of 20 years, even if they didn't achieve world domination. They got rich and had almost no risk