del.icio.us is hard as hell to type. Here is my speculation. First, "del" and "us" are easy to remember. Now you just place in the dots. So in terms of your me

del.icio.us is hard as hell to type. Here is my speculation. First, "del" and "us" are easy to remember. Now you just place in the dots. So in terms of your memory, the difficult part is in the production phase (typing), not the storage and retrieval. Second, I imagine most of its initial users were relatively well educated and web-wise. Third, the lack of .com makes it unique, and at its time, a pioneer. The pioneer always has imitators, and we have seen plenty. Flickr is another one of those "pioneers." And pioneers don't follow guidelines, because guidelines were based on the pioneers. So much for these tips; they should make a portfolio demonstrating how creative they are, like logo firms do. "Here are some example names we've come up with: 1. Folksonomy..." 4 syllables, 10 characters, and if you type properly, the second half of the word uses way too much index-finger.