Except that they use wildly different accounting practices than the rest of the industry to make their numbers look better. For example, they don't include the

Except that they use wildly different accounting practices than the rest of the industry to make their numbers look better. For example, they don't include the cost of R&D (like every other manufacturer does), and they use retail price instead of wholesale price when calculating margin. If you use the correct numbers, their margins are significantly lower than the rest of the industry.