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Apple before Tim Cook makes me more concerned about an Apple without Tim Cook. They seem to have a magical ability to keep squeezing more and more profit out of
by decasteve 9y ago
Apple before Tim Cook makes me more concerned about an Apple without Tim Cook. They seem to have a magical ability to keep squeezing more and more profit out of everything while making (large) incremental improvements on every iteration of each product: phone, computer, watch, headphone. I attribute this more to Cook than to Jobs. It can be argued that a Jobs and Cook Apple would be ideal but their continued success is an impressive thing to be a part of.
- oflannabhra 9y agothe following things have occurred under Cooks tenure: - Apple Watch - AirPods - Apple Pencil - Apple Music - HomePod - ARKit Each of those represent entirely new product categories, have captured the majority of a pre-existing market, or have opened up entirely new use cases for previously existing products. I agree with you that an Apple without Tim Cook would be in trouble indeed. However, I think that Cook's record indicates that he is truly leading the company in the same way Jobs did: a focus on truly personal, well-designed products. I hope the "Cook is Ballmer" trope will quickly die.
- sprafa 9y agoCook is Bill Gates, not Ballmer. He's a genius level CEO who compromises on design and user experience while advancing the company in the right direction - well enough and fast enough that he crushes the competition.