21 ms·Do you genuinely believe that building a brand with that kind of power is "trivial"?by xwvvvvwx 9y agoDo you genuinely believe that building a brand with that kind of power is "trivial"?Avshalom 9y agoThe brand is not the product.xwvvvvwx 9y agoEmotion shapes perception. How a customer feels about a brand will have a very real impact on their experience with a product.Justin_K 9y agoYou should work on your branding.dvt 9y agoBecoming a multi-platinum-selling musician/rapper is sure as hell not trivial, but I don't think that's what you're asking.xwvvvvwx 9y agoWas asking about beats more than Will.i.am.dvt 9y agoAh, I was referring Dr. Dre -- Beats' eponymous primary investor (but I think it probably applies to will.i.am too).