"By 2007, half of the country's 10 best-selling novels were written on cell phones, according to book distributor Tohan while last year mobile novels and comics

"By 2007, half of the country's 10 best-selling novels were written on cell phones, according to book distributor Tohan while last year mobile novels and comics were a $240 million market in Japan, which is over 5 percent of the country's $4.5 billion total mobile content market, according to Japan's Mobile Content Forum. " Has anyone heard of this before?