Sure, but that's because Microsoft likely makes virtually no money off the sale of a console. [0] They need to make the cost of advertising and risk taking back

Sure, but that's because Microsoft likely makes virtually no money off the sale of a console. [0] They need to make the cost of advertising and risk taking back somewhere, and accessories is one way they do that. Also, with regards to the retail markup, big brands generally do not sell directly to department stores, they will rent the space out instead. [0] https://www.extremetech.com/gaming/251038-theres-no-profit-margin-microsoft-xbox-one-x https://www.extremetech.com/gaming/251038-theres-no-profit-m...