4 ms·
If people realize that not many users are actively using these platforms it would decrease the value of ad buys. I mean if 20% of all Twitter users are bots th
by azemetre 9y ago
If people realize that not many users are actively using these platforms it would decrease the value of ad buys.
I mean if 20% of all Twitter users are bots that would be detrimental to the sales department. If Twitter knew how many users are bots and did nothing it might be considered a form of fraud and deceiving investors.
Why should I buy ads on a platform that are overpriced if the ads will not be seen by legitimate users?
- dhimes 9y agoI think legitimate users will see them, but so will bots or fake users. I think there is a lot of click fraud, and has been since the early days of ppc. But we're still here. Now, I can't really answer your question, which was "Why" should you still buy ads on the platforms? I for one don't. But many, many people do. Just like they buy ads on TV knowing a lot of people are going to ffw through them.