Used to work at a PWA shop (yeah they exist) selling PWA at enterprise level and this is how I explain it to people: SPA + Push Notificaton + Add to Home S

Used to work at a PWA shop (yeah they exist) selling PWA at enterprise level and this is how I explain it to people: SPA + Push Notificaton + Add to Home Screen Launches SPA in Full Screen = PWA There's nothing proprietary or unique about PWA, it's just another way that Google is telling developers to "organize" their effort around to easily allow people to install SPA. To the average user, at least on high end phones, it really is jank free (YMMV)....but if you don't have LTE and on 3g, it will be slow regardless where your user will be staring at the loading screen for many seconds. The progressive philosophy is to display a base level SPA written in some Javascript framework and enhance the experience depending if Service Worker is supported or not (you will need SW for Add-To-Home & Push Notifications). I agree with the article that Google's desire to push their platform with things like AMP are increasingly confusing. The big strategic hurdle from a competitive landscape is as Amazon is gobbling up e-commerce (I think 1/3 US purchase online is Amazon don't quote me) and they want to promote struggling retailers and e-commerce businesses that buys their ads by making it faster and more like an app that runs in the browser so it's more discoverable. The whole PWA language seems to be designed around architects and higher decision makers in e-commerce companies who ultimately decide what their farm of developers will get to play with and honestly I don't blame the confusion from folks on the receiving end of PWA marketing message, it's not at all aimed at answering concerns from engineering or finance (CAPEX AND OPEX for what?) Currently, Google's stance is that the whole web should be either AMP or PWA or PWAMP (https://twitter.com/hashtag/pwamp?lang=en https://twitter.com/hashtag/pwamp?lang=en) and it's not clear why the investment should be made and today. Apparently, the vague messaging from Chrome team is also felt around Google and the general feedback is that it's not seen as a "painkiller" but PWA is more of a "vitamin" from the perspective of retailer executives--sure you made it more engaging and faster to checkout but it doesn't solve our deeper demand issues that is further plagued by highly leveraged brick & mortar expansion decisions 10 years ago which we are now writing off, as we've learned the other thing the internet is for isn't just porn but mindless purchases made on Amazon who convinced the world its okay to pay extra for peace of mind and consistent delivery times.