"Google plays a central role in this confusion because they are the organization most strongly attempting to blur the lines between the open web and their platf

"Google plays a central role in this confusion because they are the organization most strongly attempting to blur the lines between the open web and their platform. Google blurs the line between this is a tool to interact with Google products and this is a direction or philosophy for web development. It can be hard to follow." Well, between PWA and AMP, and Google's recent hard pushes to both developers and corporate America to adopt them, I can see where that confusion would come in. In the last 6-8 months, I've been watching and fielding inquiries from clients whom Google's approached on AMP, seen Google holding and inviting corporate dev teams (and marketers) to PWA/AMP hackathons, etc. It's really a full-court press these days, and line where the web ends and Google's ecosystem begins is starting to become lost on plenty of people.