Game developers are similarly employing psychologists to maximize addictiveness of gambling in games targeted and children and teens in the form of "loot boxes"

Game developers are similarly employing psychologists to maximize addictiveness of gambling in games targeted and children and teens in the form of "loot boxes", and due to lack of regulation, they are allowed to use even more scummy techniques that the gambling industry had long been prohibited from using, in order to more effectively squeeze money out of players.