He takes the same item Walmart would discount in a localized area and makes it globally available. Someone browsing online doesn't know said item is on clearan

He takes the same item Walmart would discount in a localized area and makes it globally available. Someone browsing online doesn't know said item is on clearance in Backwater, Flyover State. Sure he has probably made some mistakes and bad purchases, but anyone worth their salt doesn't do it again. Take small risks and see if it sells. When you find a seasonal item or hot seller, you replicate it. This can wipe away any mistakes you made. This plus amazon fulfillment handling the inventory problem, might work well.