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Also, with bad reviews, you can keep in mind if the bad reviews seem to be legitimate complaints, or whether they're just written by either someone with an axe

Also, with bad reviews, you can keep in mind if the bad reviews seem to be legitimate complaints, or whether they're just written by either someone with an axe to grind or someone who doesn't understand the purpose of the product. For example, some negative reviews of textbooks on Amazon seem to be people who are reviewing a course they took using the textbook. And some negative reviews of restaurants on Yelp seem to have wanted the restaurant to serve a different kind of food than they do.

jdmichal 9y ago
Also also, regarding restaurant reviews: Always consider that a negative review that only calls out bad service is quite possibly a review of the reviewer more than the restaurant. Anecdotally, I've seen my share of notes of bad service for restaurants that I frequent and have never had issues. I suspect that the reviewer had at least some part to play in such issues, but conveniently leave out or drastically underplay their own contributions.