It pains me to say this, but, back when "Gamification" was a major growth tool, I read this book so that I could identify potential avenues for "gamify-ing" the

It pains me to say this, but, back when "Gamification" was a major growth tool, I read this book so that I could identify potential avenues for "gamify-ing" the product that I was working on, but, the stories of the addicts are really what drove me away from even considering that for what I was working on. I'll +1 on it being a really comprehensive book.