I am surprised there isn’t more on this in this thread: Persuasion is the center-piece of business activity. One of the most powerful ways to persuade is thro

I am surprised there isn’t more on this in this thread: Persuasion is the center-piece of business activity. One of the most powerful ways to persuade is through storytelling. Well storytelling is central to our social and cultural experience. No wonder that it finds its way in our work — esp work at big companies (more humans = more social, cultural). Most presentations, discussions or meetings are exercises in persuasion via storytelling. For years stories are told with theatrics or embellishment. That’s PowerPoint. In the hands of a good storyteller — someone who has something to say and a compelling way to say it — PowerPoint will seem like a great tool. Conversely, the tool will suck (in the same way a guitar sucks when i play it, but becomes magical in the hands of jimmy page :)) Now, as a storytelling tool — just the fact that PowerPoint has found its way into a Billion computers — is astounding. Probably makes it one of the most useful tools invented!