Put an app store on and require it. Don't approve apps that don't roughly fit touch guidelines and "feel good": be strict, perhaps capriciously, making examples

Put an app store on and require it. Don't approve apps that don't roughly fit touch guidelines and "feel good": be strict, perhaps capriciously, making examples of some — or, rather, letting them make examples of themselves through their public complaining. This will scare developers into making their apps seem as non-desktop-Windowsish as possible in hopes of being approved. Out Apple Apple.