If you don't have a fairly good idea of what your market looks like, you shouldn't be spending money yet. I sometimes wonder if "pivot" is too strong of a term

If you don't have a fairly good idea of what your market looks like, you shouldn't be spending money yet. I sometimes wonder if "pivot" is too strong of a term. If you are making 180 degree "pivots" after you've ramped up development, you are in trouble. On the other hand, if you are making those kinds of corrections before spending money, then start making 10-20 degree pivots after you've started spending some money, you'll be OK. By the time you want to SCALE (and really spend some money), your pivots are 2-3 degree, which really means things like messaging/marketing tweaks, fine tuning for your buyer personas, etc. I think of it like a system moving towards a steady state. It may bounce around for while, but whole time it moves towards the steady state and the oscillations decrease each time. Pivoting and customer development are synonymous. The whole point of pivoting is to change the direction of your efforts based on what your (potential) customers are telling you.