As entertaining as those comments might be, "making Apple jealous", "destroying basecamp", and throwing SalesForce out of a boat, I'm troubled by this. When yo

As entertaining as those comments might be, "making Apple jealous", "destroying basecamp", and throwing SalesForce out of a boat, I'm troubled by this. When you describe/compare yourself by other competing services, you user their service as a yardstick and are therefore constrained by that. Rather than "set out to destroy basecamp and salesforce while making apple jealous", just "set out to create the best productivity tool". I realize that wouldn't be quite the same link fodder, but it's so much better in the long run. Digg and Reddit ran into this problem once when they started comparing one another. Hacker News managed to stay out of that meaningless crap.