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I haven’t seen any proof that FB actually has power. Instead, I’m seeing that they have inflated the number of users and ad impressions. Also, I’m seeing an a
by dogruck 9y ago
I haven’t seen any proof that FB actually has power.
Instead, I’m seeing that they have inflated the number of users and ad impressions. Also, I’m seeing an argument that FB is somehow so powerful, that under $100k of FB ads swung the election (even though the campaigns bought 10s of millions of FB ads too).
- krrrh 9y agoI find the focus on $100k in ads frustrating. There is evidence that Russian intelligence also created groups, with hundreds of thousands of members, which pushed shamelessly extreme viewpoints. It seems like this effort in addition to paid commenters and bots would dwarf the effect of the limited amount of advtertising that has been reported.
- moltar 9y agoI don’t know how much you know about Facebook marketing, but organic reach from pages is non existent. Facebook pushed for paid ads a long time ago. You’d be lucky to get just 5% of your followers to even see your free posts, not to mention to engage or act on.