If it’s so easy to manufacture majority opinions, why didn’t the candidate with the biggest budget win? For the same reason the side with the most money doesn'

If it’s so easy to manufacture majority opinions, why didn’t the candidate with the biggest budget win? For the same reason the side with the most money doesn't always win legal cases. Money is a help, but not a guarantee. Money applied in just the right way, at just the right times, is extremely effective. The better-funded campaign in 2016 did a worse job of manipulating social media, and that certainly had an effect on the outcome.