Why do people expect Apple to play by different rules? If they are developing these applications to be released in 8 months they're potentially in a bad spot if

Why do people expect Apple to play by different rules? If they are developing these applications to be released in 8 months they're potentially in a bad spot if someone else patents them 2 months from now. What they choose to do after they are granted the patent is a separate issue. Patent reform in general is yet another issue. It's like complaining that the away team hits a technical free throw in a basketball. That's just how the game is played these days.