> When putting these media ecosystems to political purposes, various tools are useful. Humour is one. It spreads well; it also differentiates the in-group from

> When putting these media ecosystems to political purposes, various tools are useful. Humour is one. It spreads well; it also differentiates the in-group from the out-group; how you feel about the humour, especially if it is in questionable taste, binds you to one or the other. The best tool, though, is outrage. This is because it feeds on itself; the outrage of others with whom one feels fellowship encourages one’s own. This shared outrage reinforces the fellow feeling; a lack of appropriate outrage marks you out as not belonging. The reverse is also true. Going into the enemy camp and posting or tweeting things that cause them outrage—trolling, in other words—is a great way of getting attention. This reminds me of this CGP Grey video: https://www.youtube.com/watch?v=rE3j_RHkqJc https://www.youtube.com/watch?v=rE3j_RHkqJc