> But does it have to pay for itself? Nobody buys a car that is above the cheapest model expecting it to pay for itself. A sunroof or bigger engine will never p

> But does it have to pay for itself? Nobody buys a car that is above the cheapest model expecting it to pay for itself. A sunroof or bigger engine will never pay for itself, and is usually bought to get some other benefit (sometimes mostly in the mind of the buyer). Bingo. So, what is Volt's corresponding benefit, how much does it cost, and how many people are willing to pay that much for that benefit? > By the time all the early adopters who buy them for the technology or environmental benefits have one, the technology should have improved "should"? If Volt doesn't recover its development costs, how is GM going to pay for improving the technology?