I wouldn't go after the ice cream man, but here's a couple of people I would (and have) contacted: locksmiths, plumbers, lawn maintenance teams, roofing compani

I wouldn't go after the ice cream man, but here's a couple of people I would (and have) contacted: locksmiths, plumbers, lawn maintenance teams, roofing companies, solar panel companies and the list goes on and on. Then I would either talk to a worker directly if it looks like a decent opportunity. I'm not going to wave down a guy off the roof, but if he happens to be fiddling with something near his van and I naturally walk past, then sure. If not, then I just call the number they have later. I'm not pitching them right away with "do you need any software developed?". All I do is ask them about their business. My goal here is to get a feel for how they are doing financially without directly asking. Then I'll guide the call into casually offering them services that could help them grow. Sometimes it's a new website or setting up a landing page. There's honestly a TON of things that almost every business could benefit from and you can comfortably charge $2,000 to $20,000 for these things with monthly retainers on top. That's not even counting custom software gigs that come later.