Consider that the majority of the internet still does not use adblock software. Disable your adblock and go browse for a while. And then imagine that the vast m

Consider that the majority of the internet still does not use adblock software. Disable your adblock and go browse for a while. And then imagine that the vast majority of people still browse this way -- 70% according to the first result I found. While I think people are genuinely quite smart on average, I also think most are not particularly well informed. Adblocking is something that directly and immediately provides a vastly better experience. But the majority of people still do not use them and are, for the most part, likely more or less ignorant of their existence or their effect. Now somehow getting people to engage in behavior for an abstract high level change that would, in the short run, result in some negative consequences for themselves (for instance Google search is certainly still the best search engine by shrinking but still wide margin) -- that's something that is going to be very challenging to make happen. [1] - http://www.businessinsider.com/pagefair-2017-ad-blocking-report-2017-1 http://www.businessinsider.com/pagefair-2017-ad-blocking-rep...