But they all may nudge search results in this direction or that. Google is injecting partisanship in search, like newspapers always have been-- NYT vs WSJ, pe

But they all may nudge search results in this direction or that. Google is injecting partisanship in search, like newspapers always have been-- NYT vs WSJ, people just expect different content. Factionalizing search inherently means there cannot be a single dominant player. Google is stronger as a business when people perceive it as nonpartisan like the phone book.