It looks like Blizzard has been looking to increase margins by leveraging its inventory of older games (ex: remastered Starcraft 1, which likely has had great r

It looks like Blizzard has been looking to increase margins by leveraging its inventory of older games (ex: remastered Starcraft 1, which likely has had great returns for the relatively little dev and art costs), and the f2p'ing of the earlier, but not later, parts of a franchise that the sibling posters mention would play into this strategy as well. Zero development cost, maybe some inconsequential server costs, and possibly upsell opportunities that could make a tangible difference on the bottom line. Also would be a funnel into introducing non blizzard IP players into their various creative universes. Strong plays with very little downside.